Vigo Money

landing page UX and copy refresh

Role: UX Writer / Content Designer
Scope: Messaging hierarchy, UX copy, CTA clarity, onboarding flow

TLDR:

Before & After highlights:

  • I replaced the generic hero text with a more user-focused, benefit-driven headline:
    “More than just your global money transfer app” → “Move your money, your way.”

  • Streamlined CTAs for consistency and clearer user flow (example: unified "Get the app" button)

  • Simplified onboarding section with intuitive, action-oriented step titles

  • Reorganized content for better readability and visual hierarchy

  • Enhanced clarity and trust with concise value props and brand reinforcement

Result: A clearer, more engaging landing experience designed to drive app downloads and build user trust.

before

after

if you want the full explanation…

A more impactful hero message

  • Before:

    • Headline: “More than just your global money transfer app”

    • Subhead: “Powered by Western Union”

  • After:

    • Headline: “Move your money, your way”

    • Subhead: “Simple. Affordable. Convenient.”

Why this is better:

  • More user-centric and benefit-focused

  • Bolder, punchier copy using a rhythmic 3-word structure that improves recall

  • Better emotional appeal through “your way” creates a feeling of empowerment

Button hierarchy and placement

  • Before: Repeated “Get the app” button in different styles

  • After: Streamlined CTAs with consistent yellow “Get the app” and App Store buttons prominently above the fold

Why this is better:

  • Improved visual consistency

  • Clear and immediate action step

  • Reduces friction in the user journey

Headline and copy reorganization

  • Before:

    • Left side: photo

    • Right side: “Simple, affordable, convenient. Powered by a brand you trust.” + bullet points

  • After:

    • I moved this content below the fold, allowing the hero area to shine

    • Messaging like “Simple. Affordable. Convenient.” is now used as a top-line pitch, enhancing visibility

Why this is better:

  • Prevents content overload at the top

  • Gives each message its own space for better readability

  • Allows the hero area to be laser-focused on CTA and key value prop

“Get Started" Section: Clearer flow and labeling

  • Before:

    • Header: “Skip the line. Receive where you are. Send on the go.”

    • Supporting subhead felt a bit marketing-heavy

  • After:

    • I updated the header to: “Get started”

    • Simpler, action-oriented language

    • Each step renamed more intuitively:

      • “Sign up with just your phone”

      • “Add money to your wallet”

      • “Send and spend across the world”

Why this is better:

  • Easier to follow

  • More relatable, less buzzword-heavy

  • Emphasizes ease of use and real-world actions

Cleaned up Support and QR code sections

  • Before:

    • “Download now” button was below the three-step section, QR section felt visually crowded

  • After:

    • Button label aligned to “Get the app”

    • Overall layout spacing improved

    • Support section remains minimal but clear

Why this is better:

  • Improves visual hierarchy

  • Less cluttered = better focus

  • Matches call-to-action across the page

Typography and visual layout

  • Before:

    • Some text blocks were dense, with less white space

  • After:

    • More white space and breathing room between sections

    • Font weights and sizes used more effectively for scannability