UX microcopy refresh
onboarding flow 1
Context - This message appears during a wallet/account setup flow in a fintech app. The original copy aimed to inform users about the process but lacked polish and efficiency.
Goal - Improve clarity, tone, and user confidence during onboarding.
Why it works - The updated copy is shorter, friendlier, and easier to read, especially in a moment where the user is waiting. It removes technical jargon, speaks with a calm tone, and focuses on clear guidance, all key principles of effective UX writing.
UX microcopy refresh
onboarding flow 2
Context - This screen appears during a wallet/account setup flow in a fintech app. The original copy aimed to inform users about an error in the process but was generic and unclear.
Goal - Improve clarity and user experience when recognizing an existing profile.
Why it works - This update transforms a potentially frustrating moment into a reassuring one. Instead of pointing out a “duplicate” profile, the message celebrates the return of the user and offers a solution. The result: reduced friction, a more positive emotional tone, and clear next steps.
UX instructional copy refresh/translation
virtual card request
Goal - Refresh the instructional microcopy to make it shorter, more action-oriented, and easier to understand at a glance, while ensuring consistency across the English and Spanish versions. The update also aimed to reduce potential drop-off during the opt-in/opt-out step for physical card delivery.
Context - Western Union’s prepaid card onboarding flow needed clearer, more user-friendly messaging. The original copy was lengthy, repetitive, and difficult to scan, which risked confusing customers about the difference between their virtual and physical cards.
previous
updated
Spanish
Why it works - The revised copy simplifies complex steps into direct, benefit-focused language. Instructions are broken into clear, scannable sentences, reducing cognitive load for users in a critical moment of onboarding. The Spanish translation preserves tone and clarity, ensuring accessibility for bilingual audiences. Overall, the refresh improves comprehension, builds trust, and supports smoother activation for both virtual and physical cards.