Case study:

desktop landing screen

Project overview

For the desktop experience of Vigo Money, I crafted UX copy to guide users with clarity, motivation, and ease. The desktop interface needed copy that was just as intuitive and user-friendly as the mobile version, while taking advantage of the broader screen real estate to communicate more context and value.

The product

Vigo Money, an app designed to send, receive, and manage money.

My approach

  • Wrote headlines and supporting copy for key desktop screens

  • Focused on clarity, simplicity, and a motivating tone

  • Aligned language with the product’s value prop and core goals: ease, confidence, and smart financial decisions

UX highlights

Motivational language - reinforces user progress and ease of use

Accessible tone - lowers the intimidation factor of financial tools

Visual alignment - aligned with design to ensure copy was unobtrusive yet effective

Call to action - direct CTAs guide users smoothly through setup

User-centered impact

Good UX writing needs to reduce friction and build trust, especially in fintech and products dealing with people’s money. The copy in this desktop experience helped users understand next steps instantly, feel encouraged to explore features, and remain confident throughout their journey.