Case study:

mobile app welcome screen

Project snapshot

Vigo Money helps users move money easily and build better financial habits. The goal was to craft welcome and onboarding microcopy to make the app feel clear, trustworthy, and motivating from the very first screen. The copy empowers users to feel in control of their finances from the very first tap. The messaging needed to be as helpful and thoughtful as the tech behind it.

The product

Vigo Money, an app designed to send, receive, and manage money.

My approach

  • Took the product’s value proposition to write and refine UX copy for welcome and onboarding screens

  • Simplified complex financial concepts for first-time users

  • Collaborated with design and product to ensure cohesive, user-first language

UX highlights

Clarity - immediate, jargon-free value proposition

Tone - friendly and empowering copy to instill trust

Call to action - direct CTAs guide users smoothly through setup

User guidance - step-by-step messaging that reduces cognitive load and builds confidence

The final experience

  • Delivered a friendlier, more intuitive first-time flow

  • Helped reduce friction and user hesitation with supportive microcopy

  • Built stronger user connection through human-centered copy